The Bridge.
The 2 clients chosen are Lady Gaga and Jonathan Ive. Gaga's space is on the right, having a very bizarre form(which suits her appearance in entertainment industry), gigantic enough seemingly engulfing Ive's space on the left.(Gaga is higher profile than Ive) Ive's space has this large tall tower that seems to be protecting a smaller tower behind it. (explaining that Ive is a low profile but important man behind the success of a big iconic product: iPhone, iPad etc.)
Her elevator.
The elevator has the form of organ that will raise up as she enters. This echo the reaction she will get when she enters the stage, all her fans will stood up and cheers for her. Her appearance makes you feel uneasy sitting down.
The elevator has the form of organ that will raise up as she enters. This echo the reaction she will get when she enters the stage, all her fans will stood up and cheers for her. Her appearance makes you feel uneasy sitting down.
His elevator.
The elevator takes the form of a microchip. When enter, those small little block around it will move in and attached to the elevator to power it. This coheres with the idea of Ive's today success is dependant on the teamwork of his design team. The form of microchip gives us an idea of small things that change the advancement of technology. (relating to iPod, iPhone.)
The elevator takes the form of a microchip. When enter, those small little block around it will move in and attached to the elevator to power it. This coheres with the idea of Ive's today success is dependant on the teamwork of his design team. The form of microchip gives us an idea of small things that change the advancement of technology. (relating to iPod, iPhone.)
Ive will be sitting on the left and Gaga on the right. The two table legs having distinct size gives the idea of the relationship between the two clients. The large curve leg of course symbolize Gaga's celebrity like influential, and seems to be devouring the smaller cylinder leg representing Ive's low profile.
Video
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